Meet the Team
Nine sixth formers from Bablake School, Coventry — each bringing their own skills and energy to build something real.
Xishan
Managing DirectorLeading TruBamboo with clear vision and direction, Xishan coordinates strategy across all departments and keeps the team aligned toward shared goals.
Daniel
Assistant Managing DirectorSupporting the MD and stepping in wherever needed, Daniel ensures day-to-day operations run smoothly across the whole company.
Taran
Company SecretaryKeeping TruBamboo organised and on track, Taran manages records, documentation, and ensures everything runs properly behind the scenes.
Amar
Operations DirectorOverseeing how products are made, stored, and delivered, Amar makes sure TruBamboo runs efficiently from production through to the customer.
Matthew
HR & Sustainability DirectorChampioning both the team's wellbeing and TruBamboo's eco mission, Matthew ensures our sustainability values are upheld across everything we do.
Sam
Marketing DirectorDriving brand awareness and customer engagement, Sam leads TruBamboo's presence on social media and at trading events.
Ben
IT DirectorHandling the digital side of TruBamboo, Ben manages our online presence and technology, making sure every digital touchpoint is sharp and functional.
Ore
Finance DirectorManaging the numbers with precision, Ore oversees TruBamboo's finances — tracking costs, revenue, and profit to keep the business financially healthy.
Zayan
Sales DirectorLeading sales strategy and customer relationships, Zayan drives revenue and makes sure every customer interaction reflects TruBamboo's values.
One team. One mission.
Nine students building a real business from the ground up — learning finance, marketing, operations, and everything in between.
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